Loyalty as a two-way street

Posted by on Jul 26, 2009 in Uncategorized | One Comment

Loyalty is one of those golden ideas in business. Everyone wants customer loyalty, employee loyalty, supplier loyalty.  But it's all too rarely company loyalty (to any of the above). Interesting case playing out in Scotland between Diageo and 700 of its employees and their friends and families and the local community.  I'm sure as a […]