Back on the pitch – social proof or just plain old copying?
Pic c/o inkycircus.com Back from my sojourn in Spain revived and with fresh eyes. First thing up [hat tip Nico Herzog] is this neat little idea for social change which uses copying at its core mechanism (or what the great Cialdini – the inhouse scientist – calls 'social proof') Positive Energy creates: software that assesses […]
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