Copying…Oops. Error

Posted by on May 27, 2009 in Uncategorized | 2 Comments

Nice piece here about an interesting neurological underpinning of conformity – how failing to conform seems to trigger an error function in our heads …when people hold an opinion differing from others in a group, their brains produce an error signal. A zone of the brain popularly called the "oops area" becomes extra active, while […]