Influence and the wrong end of the stick

Posted by on Oct 1, 2008 in Uncategorized | 2 Comments

  Pic c/o The great Armano Influence is one of our favourite 2.0 marketing ideas: people and not ads, we say. Peer-to-peer not brand-to-consumer. People who share their opinions, people who make the rest of us do what we do. (like ads but actually persuasive…) Just occurs to me, reading (the otherwise brilliant) Jon Bell's […]