How do you explain the rise of word of mouth marketing?
pic c/o www.trustyandcompany.com Ok, just a quickie. How do you explain the rise of the buzz-, viral and word-of-mouth marketing fads except through herd-like means? Of course, you could look at the external factors influencing any one decision-maker (like there is such a thing!). And you could try to understand the underlying disposition, marcom preferences […]
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