What’s fun about that?

Posted by on Apr 5, 2007 in Uncategorized | 2 Comments

Been doing some kosher brand development thinking today (which has been great fun again). The old Tom Hank’s movie Big came to mind. Particularly the scene where Big-Little Josh is sitting in an NPD meeting for a toy company and is presented with a transformer toy prototype. He’s polite but clearly underwhelmed. When pressed he […]