Heroes of Telemark(eting)…
…or Direct Marketing or CRM. Are they all “snakeoil salesmen” (as the reptilian friend and purveyor of bespoke neuromarketing studies , Doctor David Lewis describes his peers) or are any of them ‘heroes’? (PS One of Brecht’s characters in Galilleo bemoans “that country that needs its heroes” so there’s a clue, Rory) Check out the […]
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