A million penguins (and a bunch of bananas)
Met the charming Jeremy Ettinghausen, Marketing bod at Penguin, at the Nesta do last week. He’s responsible for among other things a fantastic social experiment in co-creation – essentially a novel (actually think it’s now 12 novels) written through mass online collaboration. Much like Russell’s genius Plannersphere, it’s a wiki that’s proved immensely popular with […]
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