I’ll Have What She’s Having – implications for marketers

So now you've got the book – you have got one, haven't you? Everyone else has – and you've dipped into it a few times and maybe pondered what it says and what it means.

Here are some thoughts on what I think it means for marketers that I wrote for Market Leader, the organ of the UK's Marketing Society.

Let us know what you think – about the book and what you think the implications are….