Nudging with incentives

pic c/o thisweekfordinner

Interesting Big Society headline-grabber from Windsor and Maidenhead council today (via Westminster one suspects) about incentivising pro-social behaviour.

While lauding the experimentation mindset being demonstrated, can I just suggest a. that we have a read of the literature (mixing economic and prosocial motivations doesn't have a good track record) before we leap on the bandwagon b. we insist on something better in terms of test design than the "fish oil farago" of a while back

That's all for now, folks