Overheard in a bar: what marketing does

(Yes, that's me in the glass)

Just back from a crazy ten day research trip of snowy New England which included a visit to this great bar in Boston, Drink

Great line from one of the excellent bar staff when we enquired where they kept the booze:

"Oh, we keep it locked away. We don't want things like brand preference or marketing getting in the way of making a good choice"