The New Landscape (IPA Social pts 2-11)

[For backstory go here]

So a bunch of us got together and thought we could do better than the IPA if we created a conversation together.

We talked and talked and out of that conversation came this view of the big picture – the changes in the landscape for business – Download Ipa-socialbigpictureseptdraft-1

And now we've suggested some emerging principles for businesses operating in this new landscape

Here's mine:   People not consumers Download People not consumers2 please have a read and let me know what you think asap.

Please also go visit these folk and have your say:

Social agenda not business agenda – Le’Nise Brothers

Continuous conversation not campaigning – John V Willshire

Long term impacts not quick fixes – Faris Yakob

Marketing with people not to people – Katy Lindemann

Being authentic not persuasive – Neil Perkin

Perpetual beta – Jamie Coomber

Technology changes, people don’t – Amelia Torode

Change will never be this slow again – Graeme Wood

Measurement – Asi Sharabi