How HELP could help you

Nice Adage piece (HT Tash) re Richard Fine's excellent HELP brand

Pic c/o Vanity Fair

Couple of thoughts immediately strike me: good ol' familiar ones…

1. The importance of not complying with the how the existing industry does stuff

2. Being interesting

3. Doing interesting

4. Recognising that it's how you get folk to interact around with you that matters most – that Ol' Social Object stuff again…