Baked-in Sociality

Awesome long chat with Hugh yesterday, starting around the content of this fab post of his.

Captures two of the things I've been arguing for a while:

i. it's the primarily the social value created by the thing you're flogging that counts

ii. stop trying to compensate for a poor product or service with clever, slick or witty marketing – bake the good stuff – sociality – in.

So go read it. Hurry along.