Who are these buffoons?

Just read this piece about social media and direct marketing that come up on the Twitterfeeds from the curiously named Strongmail

Tell me what you think is wrong with this statement:

"A natural extension of email marketing, Social
Direct puts the marketer in control to send targeted and personalized
messages to vibrant and fast-growing social communities"

I'm not sure where to start. What about "personalized vs. "communities"? "Natural extension to email…"?

Or more simply, "puts the marketer in control"?

Where do these people get off? What planet are they from?