Copy Copy Copy – the Chinese way

1_570_855_0_100_campaign-asia_content_IMG_9589.JPGAs ever the eagle-eyed Faris spotted another example of copying and creativity. This time from Sapient Nitro’s ECD Raymond Chin (above) who quite rightly but – not so originally (!) – argues that copying is the key mechanic of creativity. Some great thoughts here about the recent evolution of Chinese creativity.

For more examples see some book by somebody or other that I think I read…

Including (or so I hear) some from China.