Give folk stuff to do together (again)

Our chums over at Greenpeace have done something fabulous with the Heathrow Expansion programme: giving celebs, activists and their broader supporter base something to do together

Brilliant idea of buying up a plot of land in the path of the proposed expansion and dividing it up into thousands of different micro plots which they then give away to supporters [more on the backstory here]

Also a veritable social object, it seems