And another thing that’s wrong with Marketing

This piece came through on the feeds today at the WSJ

Just a prompt to remind all you folks out there in Marketlngland: get over yourselves and please, please stop messing about with all these fripperies of communication (message, media and the rest) which are mere distraction.

Put down the shiny s***; get back to making things better.

To baking useful and interesting stuff in.

I know it's harder but in these tricky times, that's what we all need more of, please