25 random things and egg-laying marsupials [Updated]

HT Alex

Nice piece here on how this particular meme seems to have spread.

If you've been following our stuff on distributions and what they suggest about how the behaviour, idea or opinion you're trying to market, you might recognise the thinking.

Best line is saved for last:

"The best hope for someone looking to start a grass-roots craze is to
introduce a wide variety of schemes into the wild and pray like hell
that one of them evolves into a virulent meme. If evolution is any
guide, however, there's no predicting what succeeds and what doesn't.
Just look at the platypus"

I'll say that again:

"If evolution is any
guide, however, there's no predicting what succeeds and what doesn't.
Just look at the platypus"

Indeed.

So enough with the stickiness of the thing and the jolly green giants and please, please PLEASE stop pretending that it's possible to predict what will become popular.

UPDATE: Neil follows John Naughton's postings on this piece