So how does influence work then?

Lots of debate still around this really important issue.

Lots of half-baked ideas popping up in the blogosphere, also. Most of them variations on the Green Giant Theory (Johnny will explain, I'm sure – but enjoy the pic)

So when the gig at which we were supposed to talking about it got cancelled  Johnny, James and I hatched a plan to explore Influence in real 3 D human interaction (we knew we'd all be free at least one day in the foreseeable future)

Roland and the lovely people at NESTA are hosting it: February 9th

It's free, should be a lot of fun and – frankly – I can't think of a more important topic right now for any marketer, policy bod or manager, so it also might just be worth investing a morning of your time in.

Hope to see you there