Purpose Ideas in the real world: howies

"Our Purpose

Why are we in business? For us it is not as
simple to make a profit. Like any company we require a profit to stay
in business. But it is not the reason we are in business. The thing
that has not changed from day one is the desire to make people think
about the world we live in. This is, and always will be, why we are in
business."

Sure helps them be different from the run of the mill apparel company

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