How making it personal changes things

Pic c/o Glossyboy's Flickr

Had a real wierdy moment today

Was helping workmate polish a big presentation he's doing to his clients next week…

When a slide appeared with a long quote from my lovely friend C

Now what she was saying was fab, spot on and beautifully put (as you'd expect if read her blogs), but the meaning was transformed for me by the personal connection I felt. The relational far outweighed the informational…

Isn't this the point of what we're trying to do with the new marketing?