Seth on tribes

Waiting for Seth's latest to hit the doormat.

Meanwhile his blog continues to offer insights like this one

What brands are for: making groups and communities function better or more interestingly.

As Hugh says, indeed

But remember Brandlanders, you don't "own" a group (just like you don't own an idea): you serve it

PS Think I'm going to spend a lot of my time with Seth's book punching the air