Tatoos and Purpose Ideas

Hugh's got a nice riff over here about how one of his cartoons is getting the tatoo-ists needles out again – the Blue Monster has already got ink – it's a great social object for folk in and around Microsoft.

Building on the ideas he's uncovered in Seth's new book which talks about leaders, tribes and brands and – Hugh suggests – giving peeps a sense of purpose (something we have been on about for a while now). Can't wait to get to grips with it.

Yay!