NFL around the world: what would you do?

Interesting piece here about how the NFL is trying to spread their sport around the world

Nice little creative campaign but not sure they've got it right.

They see the problem in terms of "getting" the game

"We've got to get people to a level of understanding so that when we
play games abroad or        
    broadcast them, people will actually pay
attention"

Not sure this is the problem, really. Is it?

Also, I tend to think they're trying to force their sport down the world's throats, rather than working out how to make it useful or interesting according to our agenda – say, how the product might make our social interactions more valuable or even how the marketing itself might be useful to us in some way

Have to say, I think the ECB/ICC are way ahead in their attempts to bring cricket (for my money a far more difficult and arcane rule-bound sport) to new audiences. Never thought I'd say this bunch of old duffers had the edge on anyone but there you go…

So the question is, my fellow Herdies, what would you tell the NFL?