A bank being useful (?)

Josh points out (via Twitter) this great ING consumer manifesto.

Most banks and financial institutions are keeping their heads down – hoping to get by, hoping not to get caught out. Some, I know, are preparing reassuring messages of solidity and trustworthiness to beam at us all over the next few weeks

This is a much bolder step: being useful. Giving us something to a. talk to each other about b. believe in (if we wish) c. do stuff together with

Useful.