HERD is not just for the bad times…

AKA more neuro-nonsense…

Marty points out a silly piece here – copying being responsible for only the bad stuff like panic in financial markets

But not real stuff like fashion, culture, what we call our kids, how we cut our hair, adoption of technology, what charities we give to etc….most of human life, in other words

DOH!

Guess it's what happens when brain-folk start to think about human behaviour…..and journos get involved!