Lots of shocked-and-disgusted (at the ad and at other folks’) responses, over there as you’d expect…but also over here

Having worked with the lovely people at Heinz in a previous life, I can’t but suspect that this is partly what was intended…remember the beans at Euro 1998? 

Hard to believe folk can get so worked up about an ad – it’s just an ad and it’s meant (I know, I know) to be humourous…it’s not a commitment to anything…

IMHO the fuss is really more about us – our group identities and how threatened they can seem – than about the ad or the issue or even the reality of two men kissing