Oooh behave
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by markearls@hotmail.com on Aug 19, 2015 in articles, behaviour change, Behavioural Economics, COPYCOPYCOPY, Copying |
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And here’s a piece from the latest edition of Behave, Hall & Partners’ house mag.
Always a good read, my piece is about “What kinda” questions: “what kind of thing is this?” “what kind of problem?” etc
The point being if you know what kind of thing you’re dealing with, it’s a whole lot easier to what out what kind of solution might have worked elsewhere. And to copy it…
And oh, along the way, I manage to big up two of my heroes and mentors, Paul Feldwick and Mike Hall.
Respect!
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