The push for Berlin

Am putting final touches this week to a paper for ESOMAR’s big shindig in Berlin in September (looking v good speaker list, btw).

My paper’s title is: “If we not I then what?”

It’s more a practical guide of current practical implications of all this Herd theory for market research folk: what’s being done differently and what needs a further going over and/or reworking (from a theoretical or methodological perspective).

Any – yes, any – thoughts and suggestions gratefully received.