How viral stuff really works

Great interview on HBR podcast with Duncan Watts (Mr “it’s the trees not the match” Forest Fire).

To mix metaphors: It’s not the seeding but the fertility of the ground and the conditions in which your little weed grows that really counts.

Sound common sense and dose of cold-water reasoning for the over-excited in the viral space. Oh, and an interesting story from Cincinatti.

Listen with pleasure, my friends.