What’s fun about that?

Been doing some kosher brand development thinking today (which has been great fun again).

The old Tom Hank’s movie Big came to mind.
Particularly the scene where Big-Little Josh is sitting in an NPD meeting for a toy company and is presented with a transformer toy prototype. He’s polite but clearly underwhelmed. When pressed he says something like,

“I don’t get it…a robot that turns into a building…what’s fun about that?”

Yep. “What’s fun about that?” is a good action standard for brand and product thinking (rather than “does it make sense?” or “does it fit?”)

Note to self.