Copying imperfectly

Nice spot from the lovely Gareth Kay: a nice piece in Contagious by Nick Law of R/GA which almost seems like he’s read the book

“Innovation doesn’t come in a neatly-packaged case study. It comes in fits and starts from people standing on the shoulders of giants who went before. The Eureka Moment is an expertly branded myth.”

Maybe I should send him one? Anyone know his address….?