98% what?
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by markearls@hotmail.com on Jul 7, 2016 in Account planning, advertising, articles, behaviour change, Books, COPYCOPYCOPY, interviews, Uncategorized |
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Congratulations to John Griffiths and Tracey Follows for their epic history of the advertising discipline of account planning, published today. I can’t make the party but wanted to say why I think it’s an important read. (I’m not going to explain the title – read the book to find out why). The rather odd British […]
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