Galen, listicles and the missing cases

Posted by on May 26, 2016 in advertising, behaviour change, Behavioural Economics, effectiveness, Uncategorized | No Comments

Yesterday I started a post with a reference to the 2nd century superdoc Galen and his arrogant approach to evaluating the success or otherwise of his treatments. Today, I just wanted to pick up on two modern versions of the same error. First, there’s the very popular internet phenomenon of the listicle (“10 habits of successful […]

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