Choosing wine: a people-thing or a thing-thing?

Posted by on Jun 24, 2013 in advertising, behaviour change, Behavioural Economics, Copying, Food and Drink, I'll have what she's having, Social Learning, space between, super social ape | No Comments

Pic c/o Fulldorm.com Interesting post over at the Guardian about some research suggesting wine experts are not the best folk to turn to to help you choose wine. Couple of things here: 1. It's not that surprising, given the difficulties in choosing from large and often indistinguishable wine options that regular people often follow the […]

Read More