The thing about BE…[1]: building a better map

Posted by on Oct 28, 2015 in articles, behaviour change, Behavioural Economics, Copying, I'll have what she's having, Science, Social Influence, Social Learning | No Comments

200 years ago, Planet Earth still had new places to discover: all you had to do was go there and record them. In 1798, the young British explorer and cartographer James Rennell returned from an expedition tracing the course of the mighty river Niger in West Africa. The fruit of this quest – his map of […]

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