Books on behavioural economics – your thoughts

Posted by on Aug 18, 2009 in Books | 8 Comments

Chuffed that HERD is cited by my old chum (and IPA topdog) Rory Sutherland on his list of must-read books on the new behavioural sciences, along with Ariely, Thaler and Sunstein, Moran, Cowen, Alerkof, Miller, Lehrer,Litman & Frigo, Kay. NB not sure that "behavioural economics" is strictly appropriate but what the hell… Prompted by a […]

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