Habit and the HERD (I)

Posted by on Apr 20, 2012 in Books, common error, Illusion of I, neurononsense, super social ape | No Comments

Am ploughing my way through Charles Duhigg's new book on Habits at the moment and – the basic point about habits and our tendency default to low-level cognitive activity aside – am finding it all rather disappointingly and over familiar territory.  Not just in terms of the overkill of neuro-cartography ("we know that this is […]

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