Physicists as Celebs

Posted by on Mar 27, 2013 in behaviour change, Copying, culture, influence, People, Science, Social Learning, Spread | No Comments

Nice piece in this week's NS about a plan to use a prize to create celebrities of our best physicists …all in order to engage the public more with the subject and with science in general. Which seems eminently HERD-sensible – visibility, social norms etc etc Being famous didn't do Albert any harm…    

Read More