The space between

Posted by on Jun 27, 2012 in behaviour change, Books, common error, Copying, Current Affairs, I'll have what she's having, Illusion of I, influence, Market Research, People | No Comments

  Much of the time when we think of populations of individuals – be they political or commercial – we imagine that they are merely an aggregate of those individuals (that's why market research uses the notion of sampling to represent a larger population). However, mass behaviour is more than the sum of individuals' actions: […]

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