Behavioural Economics (however you spell it) and 3 times the Rory Fabulousness
Great day in Chicago today with the folks from Brainjuicer, Microsoft and Ogilvy exploring BE and marketing from lots of different angles. Great to see old friends, not least the Chief Juicer himself (who managed to keep his trousers/pants on all day which the link reveals is a novelty nowadays), my co-author Alex who's over here […]
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