Queues, Apple and popularity vs. luxury

Posted by on Apr 8, 2015 in behaviour change, Books, Copying, I'll have what she's having, luxury, Social Influence | No Comments

Applewatchers have got used to the sight of the long lines being reported at Apple Stores whenever one of their shiny new products is announced. Now clearly this has a similar effect on the observer as what you see when there’s a run on the bank… It’s a mighty powerful heuristic for popularity [the SE […]

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