Face to Face

Posted by on Dec 13, 2012 in behaviour change, Books, common error, Copying, I'll have what she's having, Illusion of I, People, reviews, Social Influence, Social Learning, word of mouth | No Comments

My review of the excellent Face-to-Face book by Ed Keller and Brad Fay is in this month's Market Leader [think you need a WARC subscription or membership of the Marketing Society to access] In a nutshell: a must-read and a useful counter to what you might call our digital over-exuberance. It reminds us of the […]

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