Arguing rights and wrongs

Posted by on Jul 30, 2012 in behaviour change, influence, Social Influence | No Comments

  Interesting question here (about what evidence it might take to convince a climate change sceptic of the reality of human-generated climate change). The simple answer – and one worth bearing in mind the next time you try to persuade someone by argument – is this: nothing. Not because people are stupid (dumb), wilful or […]

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