What BE’s missing? Missing the point

Posted by on Apr 17, 2012 in behaviour change, Books, I'll have what she's having, influence, Social Influence | No Comments

There's an awful lot of noise around Behavioural Economics in UK marketing circles at the moment, not least in from my old colleague Crawford Hollingsworth. Much of this is a good thing: too much of the time, we've relied on dodgy assumptions about the uman behaviour we seek to understand and/or shape. The wonderful Wendy […]

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