The future of Market Research (redux)

Posted by on Jan 4, 2011 in Market Research, Social Influence, Social Learning | 3 Comments

Nice piece today by Martin Baillie on a subject that has repeatedly drawn my fire over the last decade or more (I was once called "The Enemy Within" or some such by Research Magazine): the future (or otherwise) for Market Research (and in particular the need to move from set-piece to real-time insight gathering – […]

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