Free gift: The audience and the backchannel

Posted by on Mar 4, 2010 in Copying, free gift, Market Research | 4 Comments

  Those lovely people at Admap have let HERDfans have have free access to this piece I wrote for them about rethinking the idea of the audience for their relaunch edition! Longstanding readers will be familiar with much of it, but hope they and the rest of you enjoy/find it useful! Available until April 2nd!