Decision making landscape – towards a better map

Posted by on May 4, 2012 in Books, common error, Copying, Illusion of I, Market Research, nudge, Social Influence | One Comment

  In a recent post about what BE is missing, I referred to this Crawford chart that I feel captures the individualist model clearly: it places individuals – like a Ptolemaic Earth – at the heart of things. The alternative is not a Copernican one – shifting the focus from one planet/individual to another while […]

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