Happy Birthday SMS and a few thoughts on what wins

Posted by on Dec 3, 2012 in behaviour change, common error, Copying, I'll have what she's having, marketing, SMS, Social Influence, Social Learning, Web/Tech | One Comment

Pic c/o HAZ.de Today it's 20 years since (the company that became Vodaphone) sent the first SMS "text" message (c/o a young engineer Neil Papworth, above), "Merry Christma" [sic]. Lots of noise in the news (read this text interview) and on the wires today about this anniversary* and lots of good commentary around the unexpected […]

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